Overview

This case study examines the revamp of the e-commerce platform by Online Shop Co. to enhance user experience and increase conversion rates. The redesign focused on user interface improvements and streamlined checkout processes.

Challenges

Online Shop Co. faced high cart abandonment rates and low customer satisfaction scores, indicating a need for a comprehensive redesign.

Results

After the revamp, the company experienced a 50% decrease in cart abandonment and a 35% increase in sales.