Why Tegrity Marketing Chose Meadville for Its Second Office Location
Discover why Tegrity Marketing chose Meadville’s Hatch Hollow for its second office and how our local SEO, AI search, and content pros fuel Northwest PA growth.
If your social media and SEO strategy still treats social as just dropping a few posts per week for each client across platforms, you are leaving LLM visibility on the table.
The truth is that search has expanded. A lot. Google is still the heavyweight, but it’s no longer the only “search engine” in the ring. Even Google itself has pushed further into AI-generated answers with AI Overviews, and consumers are also turning to AI tools for discovery and decision support.
That changes the game for marketers and how we are looking at SEO, GEO, and AI Search discovery.
No longer is tour brand what it says on your website. It’s also what the internet says about you, especially in public conversations across social medial platforms.
At Tegrity Marketing, we’ve been employing new strategies to combine SEO and social media so LLMs can better understand what our clients do. Below, we break down the theoretical framework behind our social media SEO strategy so you can use it to inspire your processes tap into social media’s impact on SEO.
Is “Social Media SEO” Even Real?
We get it. There is so much hype marketing happening around words like GEO, AI search, LLM optimization, and other crazy combinations that it is hard to determine what is actually real and what is marketing companies trying to sell you things you don’t need.
We don’t do that at Tegrity Marketing. That’s why we want to take this section to explain the very real impact social makes in overall SEO and LLM optimization strategy.
Social media SEO is the practice of using social content and community engagement to improve search discovery and brand preference across Google, AI Overviews, and AI answer engines.
But let’s make one thing perfectly clear, social media SEO strategy doesn’t mean trying to get a bunch of “likes” (although “likes” can help get a post more visible).
Modern search is much more nuanced. At Tegrity Marketing, social media SEO means this:
- Social platforms create discoverable content within posts, profiles, comments, and threads.
- Those conversations create demand signals, build trust signals, and create topic signals.
And increasingly, that conversation layer is what helps determine who gets recommended when people ask, “Who should I hire?” or “What’s the best option?”—especially in AI-mediated experiences.
This Matters More Now Because Search Is Becoming Answer-First
AI-generated experiences are a core part of where search is going (and already is).
And outside Google, generative AI tools are increasingly being used to explore options, summarize choices, and speed up decisions.
Also, personalization matters more than people think. Google explicitly describes using context and personalization signals to shape results. So “one ranking” isn’t the full story anymore, even inside Google. In fact, each user’s personal algorithms provide very different results.
So, how can marketing firms get ahead of this new era of search? It’s by controlling the narrative and being the obvious choice when someone is deciding.
Social Media Impact on SEO and How Conversation Becomes a Ranking Advantage
What we are seeing at Tegrity Marketing is that social is creating searches that Google and LLMs can’t ignore. Done right, it manufactures something that every algorithm respects.
People start looking for you by name.
That looks like:
- brand + service (“Tegrity web design”)
- brand + location (“Tegrity Chesterfield” or “Tegrity Meadville”)
- brand + review (“Tegrity Marketing reviews”)
- brand + comparison (“best marketing agency vs Tegrity Marketing”)
Those are powerful because they’re high-intent, and they typically convert. Social isn’t just “top of funnel.” It’s often the spark that creates measurable organic demand.
Comments Are the Public Receipts & Trust Signals
Most businesses obsess over what they publish and ignore what people say back. This is especially true on Google My Business profiles, where clients have come to us because they don’t know how to best respond to public criticism of their business online.
That’s backwards now. Client feedback, both positive and negative, should be the first thing businesses address across social platforms.
The comment section is basically a living FAQ, testimonial wall, and objection-handler in one place, all written in the language of real customers and your feedback to what they have to say.
LLMs read user comments as almost as a “polling place” and evidence that your business does what it says it will and converts those comments as trust signals.
For LLM Discovery, the “Proof” Is Public Conversation
AI tools synthesize what’s available across the web and what sources are referenced, linked, and discussed.
Even Google’s own ranking documentation emphasizes systems designed to surface helpful content and understand what’s useful in different contexts.
So, if you want your brand to show up with the right framing in AI-driven discovery environments, you need to prioritize social engagement just as much as you do quality content and optimal UX.
How to Build the “Proof Layer” Without Being Weird in the Comments
Too many businesses make a post and just let it hang out there in the void to dry. You can’t disappear after making the post if you are looking to turn your social media into a real conversation marketing strategy.
Start With Outcomes
Your audience is not looking for “a social media manager” or “social media management services.” They’re looking for outcomes, including:
- More leads
- More foot traffic
- More booked jobs
- Better hires
- More repeat customers
- A brand that feels legit
So, every piece of content should answer: what’s the win for the reader and how am I solving the readers pain points?
If you do that, your social media SEO is meeting Google’s definition of E-E-A-T.
Design Posts That Invite High-Signal Comments
If your posts don’t create comments, you’re not creating narrative.
The easiest way to do that is to ask questions that produce experience-based answers. For example, some questions we often ask in our social posts for Tegrity include:
- “What’s the biggest mistake you made with your website?”
- “What would you tell someone before they hire a contractor/agency/vendor?”
- “What’s one thing you’d fix on your site today if you had an hour?”
Now your comments section becomes searchable, quotable, and genuinely useful.
Don’t Post and Ghost
You need to be interacting with a social post for at least a week. Respond to comments with thoughtful ideas and find ways to keep the comment thread active. Why is that important? These two reasons are the biggest drive of social medial impact on SEO:
- You are building trust with humans
- You are building a content trail that LLM algorithms can interpret as relevance + authority
Repurpose the Best Threads Into On-Site Assets
When a post creates a great thread, don’t let it die on the social platform.
Turn it into:
- A blog subsection
- A new FAQ on the relevant service page
- A “myths vs facts” carousel
- A short-form video script
This closes the loop between social media and SEO strategy.
Let Tegrity Take Your Social Media Management to the Next Level
SEO still builds the foundation. But in a world of AI Overviews and answer engines, conversation is the proof layer…and proof is what gets recommendations across LLMs.
If you want help aligning your social media management with a real social media SEO system, Tegrity can audit your current presence, show you where you’re invisible in the conversation layer, and map a plan that connects social media with SEO.
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